Thanks to CheMondis’s success, Lanxess got a commanding head start into the chemical industry’s data-driven and customer-centric era. As for KI challengers, it’s another example of a bold idea being perfectly executed.
Lanxess wanted a new business model to expand upon its success and change the wider chemicals industry. KI challengers helped them accomplish both tasks at once with CheMondis, a digital marketplace so popular even Lanxess’s competitors use it for trading.
It’s hard to say which part of CheMondis was most disruptive. Was it making the industrial chemicals trade, a notoriously paper-based and offline world, as simple as B2C online shopping? Or was it Lanxess putting relevant parts of their product portfolio on a neutral portal and daring competitors to do the same – all because it knew the future belonged to those who thrived in ecosystems.
In any case, Lanxess relied on KI challengers to get the job done.